WHAT DO I DO

Guillermo Flores Pacheco is a Visual Director and multidisciplinary artist creating hand-crafted visual worlds through illustration, animation, collage, and narrative image-making. His work blends frame-by-frame motion, conceptual storytelling, and mixed-media aesthetics to develop emotionally driven visuals for campaigns, cultural projects, and brand experiences.

Moving between art direction and visual experimentation, he creates imagery that feels tactile, cinematic, and deeply authored. Throughout his career, he has collaborated with global brands including Adobe, Apple, Cirque du Soleil, Nike, Marc Jacobs, and Sephora. His work has also been featured in WIRED Italia, Novum Mag, Lüzer’s archive, 3×3 Mag and Communication Arts, and his work has been exhibited in both America and Europe.

Based in Mexico, he works internationally across campaign visuals, key art, motion systems, collectible imagery, and visual storytelling.