MY STORY

Guillermo Flores Pacheco is a Mexican Visual Director, multidisciplinary artist, and creative storyteller based in Guadalajara, Mexico. With more than two decades of experience, his practice moves across illustration, animation, digital collage, post-production, and narrative image-making, creating visually immersive worlds that merge emotional storytelling with contemporary visual culture.

Working at the intersection of art direction, campaign development, and mixed-media experimentation, Guillermo has built a distinctive visual language defined by tactile aesthetics, cinematic composition, and hand-crafted digital imagery. His work oftenblends frame-by-frame animation, conceptual illustration, collage, and visual systems to develop emotionally resonant campaigns, collectible imagery, key art, and cultural storytelling experiences.

Throughout his career, he has collaborated internationally with brands and organizations including Apple, Adobe, Sephora, Cirque du Soleil, Nike, Xfinity, Citi Private Bank, Sony Music, Marc Jacobs, WIRED Italia, Patrón Tequila, Burning Man, Televisa Univision, Universal Music Group, and JW Marriott, among many others.