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Colourful artwork of a man in a robe seated on a chair

Guillermo Flores Pacheco brings error back to the center of the creative process

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On the occasion of Digital Design Days, scheduled to take place from May 7 to 9, we had the chance to have a brief conversation with Guillermo Flores Pacheco, a Mexican designer and illustrator who for over twenty years has been creating layered images that move between collage, art direction, and contemporary visual culture. This interview was produced in collaboration with Digital Design Days, where Guillermo… 

An illustration of a parrot perched on foliage together with a lizard.

“Beyond the Orb” A Solo Exhibition by Guillermo Flores Pacheco

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Last fall, acclaimed Mexican artist Guillermo Flores Pacheco unveiled his first solo exhibition in Europe, Beyond the Orb, opening October 14th at Retroavangarda Gallery in Warsaw. Presented in cooperation with […] Last fall, acclaimed Mexican artist Guillermo Flores Pacheco unveiled his first solo exhibition in Europe, Beyond the Orb, opening October 14th at Retroavangarda Gallery in Warsaw. Presented in cooperation with… 

Black and white picture of Mexican designer, Guillermo Flores Pacheco, holding his moustache

Out of office – Toronto 2026

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The most disruptive creative decision I ever made wasn’t a new tool, a new technique or a new market. It was going home. While the design world chased global trends, I went offline from all of it—and returned to what I knew most intimately: the visual language of Guadalajara, Mexican folklore, the colours of markets and sunsets, the storytelling DNA… 

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